The Marketing Engineer Seminar
THE MARKETING ENGINEER: Long-term success begins with the relationships you build today.
Tuesday, October 19, 2010 7:30 a.m. to Noon
The Coast Bellevue Hotel
625 116th Ave. NE, Bellevue
EVENT INFORMATION
This workshop focuses on specific techniques and strategies that engineers can use to develop business for their firms. These ideas have generated hundreds of thousands of dollars for engineering and architectural firms and are designed to benefit both the experienced and novice engineering marketer, especially those who can't find the time to market, really don't like "selling," or want to reach higher and get even more work. Here is what will be covered:
- How to have marketing conversations when there aren't projects
- What to say and do when face-to-face with a potential client
- How to stay positive and effective in this economy
- How to coach others to develop business
- How to set up your firm now to win interviews later
- What the 2010 survey with selection panel members revealed about effective business development activity before and after interviews.
The program is interactive, with useful handouts and ideas to implement immediately. During the session, you will have the opportunity to develop your own realistic plan for marketing.
ABOUT THE SPEAKERS
Karen Johnston, MA, Johnston Training Group, has been customizing skill-based training for engineers and architects for over 25 years in Business Development, Presentation Skills, and Workplace Communication. She understands the mind-set of those who “sell” their time and expertise. Her firm also coaches teams to win interviews, and she has extensively surveyed those who sit on selection panels about how prior contacts and relationships can make a difference. She taught Business Communications for two years in the University of Washington’s MBA Program, and she is a frequent presenter at national conferences.
WHO SHOULD ATTEND
Project Managers, Principals, all professionals who are responsible for bringing in business.
REGISTER & PAY BY MAIL | REGISTER & PAY ONLINE
$195 per ACEC Washington Member by October 5, 2010; $245 after 10/5. $295/$345 per Non-Member.
This program includes a buffet breakfast, served at 7:30 a.m.
ACEC/DBIA Joint Seminar: Design-Build
On March 16, ACEC Washington, with Design-Build Institute of America (DBIA), co-hosted a half-day seminar on “Design-Build: Collaborating on the Future.” The seminar was conducted by a panel consisting of: Robynne Parkinson, Law Office of Robynne Thaxton Parkinson; Larry Bradbury, Chief, Army Corps of Engineers; Dan Callan, Vice President of Tetra Tech; Doug Brinley, Principal, KPG; and Bob Galteland, President, Reid Middleton.
Robynne Parkinson began the seminar with best practices for risk allocation when firms are involved with a design-build (D-B) project. Simply put, for firms accepting more risk, firms reciprocate by converting the risk to dollars, including the added cost into contracts. Parkinson added that the DBIA was working on a position statement that endorses Qualifications Based Selection (QBS), as it offers many benefits over pricing-based selection.
Parkinson discussed the Spearin Doctrine, which can protect firms from fault when owners provide their own designs. The bridging shifts risk back onto the owner, since firms rely on the furnished design documents. In allocating risks, Parkinson recommends gathering the parties involved to discuss and divide the risks among who can manage the appropriate risks. Communication between the project partners and owners is key in collaborating to bring the project to completion.
Shifting from the design side to the owner side, Army Corps of Engineers Chief of Military Construction, Larry Bradbury, delivered the basics in getting into Federal projects. Some of the upcoming projects are upgrading military bases to accommodate the soldiers returning from overseas.
Bradbury’s presentation provided sources for federal opportunities, including FBO.gov and SUB-Net, the latter of which is the Small Business Administration’s subcontracting network. To become a Federal contractor, firms must register with the Central Contractor Registration (CCR), which Bradbury outlined the process and requirements. The federal programs available for firms are easily accessible.
Dan Callan, Vice President of Tetra Tech, balanced the federal presentation with “D-B RFPs in the Federal Sector,” outlining the RFP road map. In preparing RFPs for the ever-increasing competitive world of federal contracts, Callan emphasizes that complete and accurate RFPs will put firms in the running for projects. Callan noted that not following the RFP instructions, even for a seemingly minor detail, will result in a deficient RFP and eliminate the firm from competing. RFPs are rejected for the simplest of errors and omissions, and stresses to read the RFP numerous times for exact requirements, and learn from past failed RFPs to improve chances at new projects.
After Callan, KPG’s Doug Brinley delivered a quick synopsis on “The Business of Design-Build from the Designer’s Perspective.” Brinley suggests that engineering is better suited to adapting to integrated delivery models over architecture. Architecture has moved to become the arbiter of design while engineering has taken over the majority of the experience factor.
Brinley advocates that as more owners move towards D-B, project ideas need to remain with the firm, as they are part of the competitive advantage firms have in the D-B process. The intellectual property that is leveraged during a bid process should not be used outside of that instance, which unfortunately, firms are having more and more experience with. Intellectual property is an issue when owners begin using aspects of declined bids in the project with other firms, without compensation. Forward looking, Brinley expects that there will be a shortage of skilled workers once the economy improves, and recommends now is the time build skills set and be certified.
Bob Galteland, President of Reid Middleton, concluded the seminar panel, and began with the importance of creating successful D-B teams by finding the right partners at the start of the process. In Galteland’s experience, a D-B team comprised of senior management can expedite the process more efficiently, as DB projects move much faster through the pipeline. Additionally, when requesting estimates from contractors, decrease turn-around time by providing contractor-specific information, rather than delivering a full detailed project plan.
For projects that include BIM, Galteland explained BIM-related resources are not fully developed in all firms, nor on the owner side, and will require a different mix of personnel in addition to being more expensive. Finding the right mix within the firm will be beneficial in this competitive environment to continue to lower the cost of BIM D-B projects.
ACEC Washington Co-sponsoring International Trade Events in Bellevue
February 17th & 24th at Bellevue City Hall
EVENT INFORMATION
The City of Bellevue Office of Economic Development is hosting two events to help businesses and entrepreneurs learn about new export and import trade opportunities with China and India at Bellevue City Hall this month.
Trading with China
The first, "China -- The Next Five Years," will be Wednesday, Feb. 17, 5:30 to 8 p.m. The City of Bellevue is co-hosting this event with the World Trade Club. A panel of experts will discuss the evolution of the US-China trading relationship, new policies and what the future holds. The "New Generation," urbanization, wages and population growth will be highlighted. ACEC Washington is a co-sponsor the event.
Discover the level of competition for information-technology outsourcing between China and India. Learn about changes in China's law enforcement, court system and social protocols. Panelists will include Peter Cuthbert, MulvannyG2 Architecture's business development manager in Shanghai; Madhu Rao of Seattle University and Alan Lai of the Chinese Information Service Center.
Dinner and business networking time are included. For additional information, contact the World Trade Club at info@worldtradeclub.net or 206-686-3736. Registration
Marketing in India
The second event will be "Developing a Marketing Strategy for India," Wednesday, Feb. 24, 6 to 9 p.m. Entrepreneurs and executives with companies selling or considering selling in India can learn from a panel of experts in Mumbai appearing at City Hall via an audio and visual feed. The panel will feature entrepreneurs, U.S. Department of Commerce officials and legal experts.
The city is presenting the event with TiE Seattle, the U.S. Commercial Service and the state Department of Commerce. Co-sponsors include ACEC Washington, the Trade Development Alliance, WASITRAC, the Indo American Friendship Forum and the Washington Export Finance Assistance Center.
For further information, please contact: Sam Tsoming (206-553-5615 x232) or Karl da Gama Campos (206-256-6142). Registration